Grand Strand
STR Intelligence

Horry County · Myrtle Beach Area · Airbnb Pricing Tool

2025 Market Data
Market Pulse — Horry County / Myrtle Beach
Avg Daily Rate
$181
Median all types
Avg Occupancy
66%
~241 nights/year
Avg Annual Rev
$43K
Typical listing
Top 10% Revenue
$75K+
Best-in-class
Peak Month
July
88% occupancy
Active Listings
~7K
Horry County
NMB Cap Rate
8.1%
#1 ranked 2025
Booking Lead
87 days
Avg in advance

Benchmarks by Bedroom Count

SizeLow Season NightlyPeak NightlyOccupancyEst. Annual RevenueTier
Studio / 1BR$90–$130$160–$22065–72%$22K–$35KHigh Volume
2 Bedroom$140–$200$240–$34060–68%$32K–$52KSweet Spot
3 Bedroom$200–$280$340–$50055–65%$42K–$70KFamily
4 Bedroom$280–$400$500–$75050–60%$55K–$90KGroup
5+ Bedroom$380–$550$700–$1,20045–58%$65K–$120K+Luxury

Pricing Strategy Tips

🏖️
Beach Proximity PremiumOceanfront commands 30–45% premium over "walk to beach." Every block matters.
📅
Minimum StayPeak: 3–5 night minimums. Off-season: 2 nights keeps calendars full longer.
🏊
Pool = Big BoostPool properties earn notably more per year. Heated pools extend into shoulder season.
⛳
Golf Season80+ courses nearby. Target golfers spring/fall to fill off-peak gaps.
📊
Dynamic PricingPriceLabs or Wheelhouse auto-adjust nightly rates. Typical 10–20% revenue lift.
⭐
Reviews Drive Revenue4.8+ stars with 20+ reviews commands a premium over unrated properties.
Data: AirROI, Airbtics, AirDNA, Rabbu — 2024–2025 Horry County / Myrtle Beach. Estimates are benchmarks, not guarantees.

Pricing Calculator

Amenities
Suggested Nightly Rate
$—
Range: $— – $—
—%
Est. Occupancy
$—
Est. Monthly Rev
$—
Est. Annual Rev

Seasonal Pricing Guide

Monthly Pricing Multipliers
Quick Reference
🔥
Peak (Jun–Aug)30–50% above baseline. 3–5 night minimums.
🌤
Shoulder (Mar–May, Sep–Oct)Strong demand. Compete on value + amenities.
❄️
Off-Season (Nov–Feb)–30–40%. Target golfers, snowbirds, remote workers.
🎉
Holiday BumpsBike Week, July 4th, spring break: +25–40%.
Estimates based on 2024–2025 Myrtle Beach STR market data. Results vary by property.
Top 3 Neighborhoods — Browse Live Listings & Airbnb Comparables
🥇 Rank #1 — Highest Cap Rate

North Myrtle Beach

"Best value beach investment on the Grand Strand"
$195
Avg ADR
68%
Occupancy
8.1%
Cap Rate
🏄 Cherry Grove 🌊 Crescent Beach 🎵 Ocean Drive
  • ~3,941 active listings; less saturated than downtown Myrtle Beach
  • More permissive STR zoning than City of Myrtle Beach proper
  • Higher RevPAN and stronger YoY growth than market average
  • Family-friendly atmosphere draws longer stays and repeat guests
  • Cherry Grove: canal/waterway properties command a premium
Annual Revenue Ranges
1BR: $28K–$42K  |  2BR: $38K–$58K  |  3BR: $52K–$78K
Buy — Live MLS Listings
↗ Opens pre-filtered live search — new listings appear automatically as they hit the market.
🏠 Airbnb Comparables
Airbnb SearchAll NMB Listings
↗
Airbnb — Entire HomesWeekend Filter
↗
Airbnb Affiliate WidgetLive comparables embedded here
Pending Approval
Preview — What will appear here
🏖️
$189/night
2BR Condo · NMB
🌊
$245/night
Oceanfront · Cherry Grove
🏠
$312/night
3BR House · NMB
1
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2
Get Widget IDCreate a search widget for North Myrtle Beach in their dashboard
3
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4
Replace CodePaste your ID in the code block below to activate
Apply for Airbnb Affiliate Access ↗
🥈 Rank #2 — Highest Traffic

Golden Mile & Boardwalk

"Heart of Myrtle Beach — max demand, max competition"
$215
Avg ADR
64%
Occupancy
6.8%
Cap Rate
🎡 Boardwalk ⭐ Golden Mile 🎭 Broadway Area
  • Highest nightly rates in Horry County — premium oceanfront condos
  • Golden Mile: prestigious northern stretch, resort-style properties
  • Walking distance to SkyWheel, Family Kingdom, Boardwalk dining
  • More competitive — strong reviews matter more in this saturated area
  • City of MB has stricter STR zoning in residential zones (RMV required)
Annual Revenue Ranges
1BR: $30K–$48K  |  2BR: $44K–$65K  |  3BR: $58K–$85K
Buy — Live MLS Listings
↗ Opens pre-filtered live search — new listings appear automatically as they hit the market.
🏠 Airbnb Comparables
Airbnb SearchAll MB Listings
↗
Airbnb — Pool + Entire HomePremium Filter
↗
Airbnb Affiliate WidgetLive comparables embedded here
Pending Approval
Preview — What will appear here
🏖️
$224/night
2BR Condo · Boardwalk
⭐
$310/night
Oceanfront · Golden Mile
🎡
$195/night
1BR Condo · MB
1
ApplyJoin Airbnb's affiliate program at affiliates.airbnb.com
2
Get Widget IDCreate a search widget for Myrtle Beach in their dashboard
3
Copy IDCopy your unique widget embed ID from the dashboard
4
Replace CodePaste your ID in the code block below to activate
Apply for Airbnb Affiliate Access ↗
🥉 Rank #3 — Best for Families

Surfside Beach

"Family Beach — quieter, loyal repeat guest base"
$170
Avg ADR
65%
Occupancy
7.4%
Cap Rate
🐚 Surfside 🌿 Garden City 🦞 Murrells Inlet
  • Dubbed "The Family Beach" — repeat guests, multi-generational stays
  • Lower entry price with comparable occupancy to central Myrtle Beach
  • Murrells Inlet MarshWalk draws strong shoulder season demand
  • Less tourist chaos = better guest satisfaction and review scores
  • Strong pet-friendly demand; beaches open to dogs Nov–April
Annual Revenue Ranges
1BR: $22K–$36K  |  2BR: $34K–$52K  |  3BR: $48K–$72K
Buy — Live MLS Listings
↗ Opens pre-filtered live search — new listings appear automatically as they hit the market.
🏠 Airbnb Comparables
Airbnb SearchAll Surfside Listings
↗
Airbnb — Pet FriendlyEntire Homes
↗
Airbnb Affiliate WidgetLive comparables embedded here
Pending Approval
Preview — What will appear here
🐚
$168/night
2BR House · Surfside
🌿
$210/night
Oceanfront · Garden City
🦞
$185/night
3BR · Murrells Inlet
1
ApplyJoin Airbnb's affiliate program at affiliates.airbnb.com
2
Get Widget IDCreate a search widget for Surfside Beach in their dashboard
3
Copy IDCopy your unique widget embed ID from the dashboard
4
Replace CodePaste your ID in the code block below to activate
Apply for Airbnb Affiliate Access ↗

Side-by-Side Neighborhood Comparison

FactorNorth Myrtle BeachGolden Mile / BoardwalkSurfside Beach
Best ForROI / InvestorsPremium RevenueFamilies / Low Competition
STR RegulationsPermissiveStricterPermissive
Competition LevelModerateHighLow
Entry PriceMid ($300K–$600K)High ($400K–$1M+)Lower ($250K–$500K)
Guest ProfileFamilies, couples, golfResort vacationersFamilies, pet owners, repeat
Off-Season DemandGolf / SnowbirdsEvents / WeekendsSteady Shoulder
Peak Premium+40% July+50% July+35% July
MLS listing links pull live data from Zillow, Realtor.com, and Redfin — updated automatically as new inventory is listed.
Airbnb comparable buttons open pre-filtered searches. Affiliate widget activates once you receive approval from Airbnb Partners.
Off-Season Strategy — November through February

Winning the Off-Season in Myrtle Beach

⛳
Golf Package Positioning
80+ courses nearby. Create golf-specific listings with area guides, club storage notes, and early check-in options. Spring and fall golf demand can fill 60–70% of off-peak nights.
🧓
Snowbird Monthly Rates
Offer 20–30% discounts for 30+ night stays. Northern retirees seek warm winters. Monthly stays Jan–Mar can outperform peak nightly rates with zero vacancy gaps.
📉
Competitive Pricing
Drop off-season rates 30–40% below peak baseline. Use dynamic pricing tools (PriceLabs, Wheelhouse) to auto-fill gaps. Prioritize occupancy over rate Nov–Feb.
📸
Update Winter Photos
Add cozy interior staging — blankets, warm lighting. Market your property as a peaceful winter retreat, not just a summer beach house.
🎶
Event Marketing
Winter events: Holiday Shows at the Palace Theatre, Restaurant Week, Myrtle Beach Marathon (Feb). Feature these in your listing description during winter months.
🐶
Pet-Friendly Off-Season
Many SC beaches open to dogs Nov–April. Update your listing to highlight pet access — strong demand segment with fewer competing properties off-season.
Holiday Pricing Calendar
🚗 Spring Bike Week
May 9–18, 2025 (approx.)
PEAK EVENT
Price Premium+30–50% above baseline
Min Stay Rec.3–5 nights
Book-Out Lead6–10 weeks in advance
StrategySet min stay early, no discounts
🏖️ Spring Break
Mid-March – Mid-April
HIGH DEMAND
Price Premium+20–35% above baseline
Min Stay Rec.4–7 nights
Book-Out Lead8–12 weeks in advance
StrategyFamily-focus, no party clauses
🎆 Fourth of July
July 1–7
HIGHEST RATES
Price Premium+40–60% above July baseline
Min Stay Rec.5–7 nights
Book-Out Lead3–5 months in advance
StrategyBlock full week, no single nights
🏍️ Fall Bike Week
October 6–12, 2025 (approx.)
STRONG
Price Premium+25–40% above Oct baseline
Min Stay Rec.3–5 nights
Book-Out Lead4–8 weeks in advance
StrategyBest fall revenue booster
🦃 Thanksgiving
Nov 27 – Dec 1
MODERATE
Price Premium+15–25% above Nov baseline
Min Stay Rec.3–5 nights
Book-Out Lead3–5 weeks in advance
StrategyMarket as family gathering space
🎄 Christmas / New Year's
Dec 22 – Jan 2
MODERATE
Price Premium+20–35% above Dec baseline
Min Stay Rec.4–7 nights
Book-Out Lead6–10 weeks in advance
StrategyNYE premium — don't discount
💘 Valentine's / Presidents Day
Feb 13–17
SHOULDER BOOST
Price Premium+10–20% above Feb baseline
Min Stay Rec.2–3 nights
Book-Out Lead2–4 weeks in advance
StrategyRomantic amenities, couples focus
❄️ Deep Off-Season
January – Early March
LOW SEASON
StrategyMonthly / weekly snowbird rates
Discount from Peak–35–45% off July rates
Min Stay Rec.2 nights or 30+ nights
Target GuestsGolfers, retirees, remote workers

Annual Pricing Strategy at a Glance

PeriodMonthsvs. BaselineMin StayKey Demand DriverPriority
Deep Off-SeasonJan–Feb–35 to –45%2 nights / 30+ nightsGolf, snowbirds, remote workFill Calendar
Early SpringMarch–12 to –20%2–3 nightsSpring breakers, golfBuild Momentum
Spring Break PeakMid-Mar – Mid-Apr+20 to +35%4–7 nightsFamilies, groupsMaximize Rate
Shoulder SpringLate Apr – May+5 to +10%2–3 nightsBike Week, golf, couplesStrong Volume
Summer PeakJun–Aug+30 to +52%3–7 nightsFamily beach vacationsTop Dollar
Shoulder FallSep–Oct–10 to –15%2–3 nightsFall Bike Week, golfStrong Volume
Early Off-SeasonNov–Dec–25 to –40%2–3 nightsThanksgiving, Xmas, golfTarget Events
Holiday premiums are estimates based on observed Myrtle Beach STR market behavior 2023–2025.
Cross-reference with Airbnb demand calendars and local event schedules before finalizing rates.